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About Us

Illustration of Willow team

Our Mission

Since launching we've helped hundreds of people create greener, fairer funerals and we've been fortunate to be regularly mentioned in the press. But we're only getting started!

We've made it our mission to not only provide the products to make funerals more affordable, but also the facts and info to make organisation easier for you.

We're working to create an environment that allows people to plan, pay and organise the funeral that suites their needsl.


Willow was founded by someone wanting to make a change in the industry

After a close friend struggled to pay for his wife's funeral, incurring debt and stress with little guidance on who to turn to for help, our founder Derrick Grant decided to learn about the challenges in the funeral industry, first by working as a funeral director eventually leading to the creation of Willow. Click here to learn about Derricks' story

We are supported people who want to improve society

Willow launched in 2017 with the support of Bethnal Green Ventures 'Technology For Good' business incubator


Bethnal Green Ventures in an investor in companies using technology to radically change people’s lives for the better, perfectly aligning with our mission to make the difficult task of funeral organisation simpler, more transparent and more affordable.

 

Where we're based mostly at home

Our office is in London (80-83 Long Lane, London, EC1A 9ET) but our team works from home to help keep product costs down but also because our houses are nice!

If you have any questions about Willow or have suggestions on how we can make funeral organisation easier give us a email or call on 0800 368 7443.

 

Thank you for reading, we hope we can help.
The Willow team