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We're building one place for everything end-of-life. Less searching, less stress. More time for what matters.

Everything we offer is designed with care and practicality in mind. Quality coffins, urns, and keepsakes sourced thoughtfully, priced fairly, and delivered when you need them. However you choose to say goodbye, we're here to make it easier.

Carefully Curated Collections

We work with only the best products and services across the UK.

Beautiful & Biodegradable

Sustainable, beautiful choices for end-of-life

Essentials in one place

One place for coffins, urns, shrouds, and more.

Support That Goes Further

Reliable delivery and hundreds of five-star reviews from families we've helped.

Willow
better goodbyes, eaiser choices-
Founder / CEO

Meet Derrick

Willow was founded by Derrick Grant after seeing, first-hand, how difficult and expensive arranging a funeral can be.

When a close friend struggled to pay for his wife’s funeral, facing debt, stress, and very little guidance on where to turn it became clear that families were being asked to make complex decisions at the worst possible time, often without clear information or upfront prices.

To better understand the problem, Derrick volunteered in a funeral home and learned how the industry works from the inside. That experience led to the creation of Willow a service built to give families clearer choices, fairer pricing, and the time and space to decide what’s right for them.

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Willow

Our Mission

Since launching, Willow has helped hundreds of families purchase funeral goods that are simpler, more affordable, and more environmentally considerate.

Our mission is to increase choice and ease end-of-life stress through thoughtful services and products, so families feel supported.

As Seen On
'It’s an overwhelmingly traditional sector, but death businesses need to be brought into the 21st century'

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